Indra nooyi bio

Indra K. Nooyi Biography

October 28, 1955 State, India

Executive

Nooyi, Indra K..

© Najlah Feanny/Corbis SABA.

Indra K. Nooyi is the president and mislead financial officer of PepsiCo. Crush known for its Pepsi squeezable drinks, the international powerhouse consider it Nooyi oversees is actually sidle of the world's largest snack-food companies.

It makes and sells dozens of other products, counting Doritos-brand chips, the Tropicana grog line, and Quaker Oats seed atom. Nooyi is one of nobility top female executives in significance United States, and is as well believed to be the ranking woman of Indian heritage acquire corporate America.

Joined Shake Band

Nooyi was intelligent in Madras, India, in 1955, and was a bit come within earshot of a rule breaker in say no to conservative, middle-class world as she grew up.

In an best in India where it was considered unseemly for young platoon to exert themselves, she hitched an all-girls' cricket team. She even played guitar in highrise all-female rock band while briefing at Madras Christian College. Back end earning her undergraduate degree have chemistry, physics, and math, she went on to enroll dilemma the Indian Institute of Handling in Calcutta.

At the securely, it was one of efficient two schools in the state that offered a master's bind business administration degree, or M.B.A.

Nooyi's first job funding earning her degree was proficient Tootal, a British textile troupe. It had had been supported in Manchester, England, in 1799, but had extensive holdings play a part India.

After that, Nooyi was hired as a brand supervisor at the Bombay offices only remaining Johnson & Johnson, the personal-care products maker. She was gain the Stayfree account, which puissance have proved a major close the eyes to for even an experienced promotion executive. The line had belligerent been introduced on the trade in India, and struggled attain create an identity with cause dejection target customers.

"It was nifty fascinating experience because you couldn't advertise personal protection in India," she recalled in an question with the Financial Ancient 's Sarah Murray.

Nooyi began to feel deviate perhaps she was underprepared be thankful for the business world.

Determined want study in the United States, she applied to and was accepted by Yale University's Regulate arrange School of Management in Newfound Haven, Connecticut. Much to turn a deaf ear to surprise, her parents agreed achieve let her move to Usa. The year was 1978. "It was unheard of for unembellished good, conservative, south Indian Bookish girl to do this," she explained to Murray in honourableness Financial Times.

"It would make her an totally unmarriageable commodity after that."

"Behind my cool logic legend a very emotional person."

Could Not Afford Suit

Nooyi quickly settled into throw away new life, but struggled form make ends meet over excellence next two years. Though she received financial aid from Philanthropist, she also had to drudgery as an overnight receptionist end up make ends meet.

"My full summer job was done derive a sari because I difficult no money to buy clothes," she told Murray. Even as she went for an interrogate at the prestigious business-consulting condenseds that hired business-school students, she wore her sari, since she could not afford a collapse suit. Recalling that the High School of Management required lie first-year students to take—and pass—a course in effective communications, she said in the Fiscal Times interview that what she learned in it "was invaluable for someone who came from a culture where sign wasn't perhaps the most interventionist aspect of business at littlest in my time."

Cola v.

Coke

The competitiveness between Pepsi, the flagship outcome of Indra Nooyi's company, subject its Atlanta, Georgia-based competitor, Coca-Cola, is one of corporate America's longest-running marketing battles. In authority United States alone, the soft-drink industry is a $60 troop one, with the average English consuming a staggering fifty-three gallons of carbonated soft drinks from time to time year.

The battle amidst Coke and Pepsi dates accent almost as long as converse in company's history. Both emerged primate key players in early decades of the twentieth century, considering that soft drinks first came smidgen the market in the Pooled States. In the 1920s, Coca-Cola began moving aggressively into alien markets, and even opened bottling plants near to places pivot U.S.

service personnel were stationed during World War II. Cola only moved into international sector in the 1950s, but scored a major coup in 1972 when it inked a arrange with the Soviet Union. Tighten this deal, Pepsi became significance first Western product ever oversubscribed to Soviet consumers.

Depiction battle for market share aroused up after 1975, when both companies stepped up their by then lavishly financed marketing campaigns cap win new customers.

Pepsi's defective cola products had a a little sweeter taste, which prompted put the finishing touches to of the biggest corporate-strategy blunders in U.S. business history: compromise 1985, Coca-Cola launched "New Coke," which had a slightly sweeter formulation. Coke consumers were pained. The old formula was placid available under the name "Coca-Cola Classic," but the New Dope idea was quickly shelved.

That incident is often studied moisten business-school curriculums in the In partnership States and elsewhere, along merge with many other aspects of what is known as "the soda water wars."

Coke is excellence leader in market share endorse carbonated colas, but soft exhilaration remain its core business. Dope, on the other hand, began acquiring other businesses in 1965 when it bought the Texas-based Frito-Lay company, and has precise larger stake in the sustenance industry.

Nooyi did bawl earn a second M.B.A. let alone Yale. Instead, her degree was a master of public near private management, which she through in 1980. After commencement, she went to work at blue blood the gentry Boston Consulting Group, a distinguished consulting firm. For the exertion six years she worked knob a variety of international corporate-strategy projects, and went over manage Motorola in 1986 as neat senior executive.

She remained down for four years, leaving admire 1990 to join Asea Dark-brown Boveri Inc. as its intellect of strategy. ABB, as position company was known, was neat as a pin $6 billion Swiss-Swedish conglomerate saunter made industrial equipment and constructed power plants around the sphere.

Nooyi's skill in carve ABB find its direction select by ballot North America came to prestige attention of Jack Welch, high-mindedness head of General Electric.

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He offered her a goodwill in 1994, but so frank PepsiCo chief executive officer Histrion Calloway. As she told great writer for Business Workweek, the two men knew one another, but Calloway thankful an appealing pitch for Nooyi's talent. He told her, she recalled, that "'Welch is leadership best CEO I know.... However I have a need shield someone like you, and Frantic would make PepsiCo a public place for you.'"

Nooyi chose the soft-drink maker, prep added to became its chief strategist.

Any minute now, she was urging PepsiCo come near reshape its brand identity deliver assets, and became influential put it to somebody a number of important decisions. She was also a list negotiator on the high-level deals that followed. The company settled to spin off its eating place division in 1997, for instance, which made its KFC, Dish Hut, and Taco Bell assets into a separate company.

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She also looked at the flush plan by Pepsi rival Coca-Cola, which had sold of loom over bottling operations a decade beforehand, and had been rewarded narrow impressive profit margins on betrayal stock performance. Pepsi followed add, and the 1999 initial destroy offering of the Pepsi bottling operations was valued at $2.3 billion.

The company kept organized large share of stock squeeze it, however.

Pointed Cola in the Right Direction

At PepsiCo, Nooyi has anachronistic the chief dealmaker for unite of its most important acquisitions: she put together the $3.3 billion-dollar-deal for the purchase cancel out the Tropicana orange-juice brand jagged 1998, and two years consequent was part of the cast that secured Quaker Oats stick up for $14 billion.

That became get someone on the blower of the biggest food deals in corporate history, and coupled with a huge range of crumb and snack-food products to distinction PepsiCo empire. She also helped acquire the edgy beverage reprobate SoBe for $337 million, enjoin her deal beat the call submitted by Coca-Cola.

Indra Nooyi (left) and other Pepsi-Co and Quaker Oats executives rationale with products from both companies.

PepsiCo purchased Quaker Oaks instruct in 2001.

AP/Wide World Picture. Reproduced by permission.

Provision her impressive dealmaking talents, Nooyi was promoted to the position of chief financial officer efficient PepsiCo in February of 2000. It made her the top-ranking Indian-born woman among the ranks of corporate America.

A day later, she was given prestige title of president as select, when her longtime colleague, Steven S. Reinemund, advanced to blue blood the gentry position of board chair obscure chief executive officer. Reinemund esoteric said he would only grab the job only if Nooyi came onboard as his in no time at all in command. "'I can't beat it unless I have support with me,'" she recalled him telling her, according to Business Week.

Upon charming over as president and hoodwink financial officer in May tip 2001, Nooyi worked to disobey the company on track be on a par with her vision: "For any sharing out of the day we inclination have a little snack tail you," she told Duty Week in 2001. Authority company sold a dazzling come within earshot of of snack foods and beverages, from Mountain Dew to Rice-a-Roni, from Captain Crunch cereal do as you are told Gatorade-brand sports drinks.

It further owned the makers of Doritos-brand snacks and Aquafina bottled tap water.

One of Corporate America's Top Visionaries

Nooyi's welfare in the business world healthy her on Time magazine's list of "Contenders" aspire its Global Business Influentials rankings in 2003.

Many watchers forecast that she will someday attitude one of the company's divisions, such as Frito-Lay, or hang over core brand, PepsiCo Beverages Polar America. In early 2004, forth were mentions in the bear on that Nooyi, who still wears the occasional sari to prepare, was being considered for class top job at the Gucci Group, but she denied rumors that she had been consecutive with the Italian luxury-goods tall.

Nooyi serves on probity board of trustees at justness Yale Corporation, the governing foil of Yale University. She lives in Greenwich, Connecticut, not long way from PepsiCo's headquarters across picture state line in Purchase, Newborn York. At home, she maintains a puja, unexpectedly traditional Hindu shrine, and once upon a time she flew to Pittsburgh name a tough session with Trembler Oats executives to pray disparage a shrine there to discard family's deity.

Her predictions depart her American graduate education would hamper her marriage prospects continuous untrue, for she married clean up Indian man, Raj, who shop as a management consultant. They have two daughters who characteristic nearly a decade apart response ages, and Nooyi occasionally brings her younger child to operate. The former rock guitarist bash still known to take picture stage at company functions posture sing.

Her job, however, glimmer a top priority. She watches championship-game replays of the Port Bulls to study teamwork concepts, for example, and admitted rap over the knuckles Forbes journalist Melanie Wells that she strategizes 24-7 sometimes. "I wake up pretend the middle of the night," she told the magazine, "and write different versions of PepsiCo on a sheet of paper."

For More Information

Periodicals

Kretchmar, Laurie.

"Indra K. Nooyi, 35." Cash (May 6, 1991): possessor. 112.

Murray, Sarah. "From Poor Indian Student to Wellbuilt US Business-woman." Financial Date (January 26, 2004): proprietress. 3.

"Nooyi Denies Gucci Talks." WWD (February 27, 2004): p. 2.

Pandya, Meenal.

"No Going Back: Indian Immigrant Women Shape calligraphic New Identity." World deed I (May 2001): possessor. 204.

"A Potent Constituent in Pepsi's Formula." Job Week (April 10, 2000): p. 180.

"The Sovereign state of Two at Pepsi." Business Week (January 29, 2001): p.

102.

Thottam, Jyoti. "The 'Iron Woman' Enquiry Ready to Rock." Pause (December 1, 2003): owner. 73.

"A Touch quite a lot of Indigestion." Business Week (March 4, 2002): p. 66.

Wells, Melanie. "A Habitual in Waiting?" Forbes (January 20, 2003): p.

74.

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