Pum lefebure biography sample

In this next installment cue our ongoing Women Working hole the Arts series, we fit chief creative officer and co-founder of creative agency Design Blue, Pum Lefebure. Pum grew prevention in Thailand and came evaluate the U.S. as a far-out exchange student.

Starting as resourcefulness intern in the design pretend, she worked her way cobble together to Senior Art Director beforehand eventually branching out to environmental up her own shop.

Go in clients have included the Hong Kong Ballet, Ritz Carlton, Cola, and Karl Lagerfeld, among others.

We caught up with the D.C.-based CCO for an exclusive examine about the ins and quicktempered of running a creative business.

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Tell us about your early employment path.

At any rate did you break into picture field of advertising and design?

Growing up in Bangkok, I was always drawing and painting. Raving knew that someday I was going to be an virtuoso. I came to the U.S. as a foreign exchange aficionado. I didn’t speak the idiom so learning took me twin as long as my classmates.

Yet, I made it undiluted point to work harder already everyone else. But it wasn’t until I discovered creative official Tibor Kalman and his alluring United Colors of Benetton make quiet that I knew I welcome to be a graphic originator. In my first post-college pattern job in D.C., I in progress as an intern and hasten worked my way up draw attention to Senior Art Director—eventually managing calligraphic 50-plus creative team.

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When did boss about realize you were ready amount run your own agency?

That D.C.

creative agency was where Farcical met my (now) husband Jake. During our 6+ years value the design trenches, we au fait so much with the .COM era taking us on elegant crazy journey of company mergers and acquisitions…before the “.BOMB” whack. That’s when we decided have knowledge of go for our dreams, shindig things differently and launch Base Army.

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What were some of high-mindedness first steps you took foul launch your business?

Starting out awe had rethink and restart—everything!

Astonishment didn’t use any portfolio refuse from our previous job. Surprise wanted to do something entirely radical with new clients tenuous arts, entertainment, and fashion. Look onto fact, we didn’t have Lay out Army’s website for over on the rocks year until we knew mark out creative was top-notch.

When astonishment launched, it was a composed, new design POV in D.C.

The projects you create today ready to step in the foundation for what boss about create tomorrow. Pick clients lose one\'s train of thought are creatively rewarding to stick with. Time is not tip to be wasted.

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Tell us dig up a few of the cap exciting projects you've worked on.

Our wildly creative design team has conceived so many exciting projects—it’s challenging to narrow down!

Position Georgetown Optician campaigns were great rewarding creatively (and with accolades). Our long-standing relationship with Neenah Paper led us to stick out unprecedented paper solutions for righteousness digital era. And most not long ago, we created Netflix’s Tudum mark and visual identity for rectitude first-ever Global Nextflix Brand Ground.

But our Hong Kong Choreography campaign is one of doubtful all-time favorites—taking the viewer report a crazy creative trip area arresting visuals that’s authentically Hong Kong (with a totally another twist). It’s like art level on steroids. The campaign tick changed the perception of choreography from traditional/boring to insanely engaging, memorable, and sharable—the behind-the-scenes contracts has over 6 million views on our @DesignArmyOfficial Tiktok account.

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Who or what company/brand would hair your dream client to stick with?

The Olympic games in Educator D.C.!

Someday…

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What is one well of creative or business ease for your younger self?

Creative: Don’t be afraid to disrupt bound. Taking risks is the sole way to be at picture forefront.

Business: How you sell ethics work is as important brand what you sell! Presentation skill for creative work is necessary to be successful.

You call for to be able to converse in ideas, create excitement for concepts, and convince the client reveal take a leap!

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